When the founders of a woman-owned CBD gummy company, Gooddaze contacted me to create a unique brand identity design, they knew they wanted to create something that exemplified their mission of being calm, unique, and organic. The result was an eye-catching and memorable design that was sure to capture the attention of their customers. To start, they chose a simple, yet sophisticated color palette of shades of lilac and orange. The lilac symbolized their original approach while the orange conveyed an air of warmth. We also incorporated a custom font with organic-inspired elements that matched the overall design aesthetic perfectly.
Next, they focused on creating an aesthetically pleasing logo. They chose a classic and timeless sun burst design that was sure to stand out and be memorable. They chose a design for their packaging that was both functional and visually appealing. The packaging featured their bold and vibrant logo, and an iconic Art Nouveau inspired pattern. The packaging also included a description of their products and a list of ingredients. We then developed a range of promotional materials for the company including outdoor pieces and apparel.
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